Write content you care about.
Before I dive in, I don't want this series to be mistaken for tips and tricks on how to GROW your blog, because that isn't what it's about. This series is all about how to blog for yourself and be proud of what you post.
First thing I should reiterate, is that everyone has a different reason for blogging. So although our topics and content will vary, the things that we write reflect on who we are.
Something I've learned is that there are many facets to blogging, but I strive to make my blog meaningful, a place I can look back on fondly. And in order to do that, I need to write content that I care about. I need to write what is relevant to my life now, and also what is important to me. Of course, there is nothing wrong with trying to appeal to your readers, but sometimes in doing this, we tend to lose ourselves a little bit.
I can't tell you how many times I have read status updates on FB or Twitter from bloggers saying things like "I don't have anything interesting to talk about" OR "Who wants to read about my boring life?". But what is the definition of interesting and who says what you write about needs to be interesting? I can garuntee you that whatever boring things you are going through in life, others are right there with you and can relate to you more than you know. Remember that your blog is like your home, it's your place to be YOU.
I have a confession to make. In the past several months, I have been going back through my blog and deleting posts from my archives. Why have I been doing that? Because a two years ago, even last year, I wrote posts that were meaningless. They had content that I just didn't put my heart into. "Filler" posts, if you will. And those are the kinds of posts I will just skip over in years to come. And so, one-by-one, I'm deleting those meaningless posts.
My goal for the past several months has been to only write things that I will always want to read/watch again. My blog is valuable to me so why would I want to put things here that I don't care about? Obviously there will be a review/giveaway here and there, but in an effort to stay true to myself, I've been pretty selective about which companies I choose to work with. (more on this later!) And not every post will be deep and thought provoking, some will be fun and lighthearted and that's totally fine!! But my first bit of advise to you is to put your heart into your blog, write what matters to you, and I promise you that you will be glad you did. Before you hit "publish", ask yourself if this is a post you will want to look at again in 5, 10, or 20 years. Whether you are a family blog, fashion blog, cooking or design blog -- it doesn't matter. Keep your posts meaningful by writing about things that are applicable to your life and your blog, and by always writing content you care about.