14 May 2013

Blogging for You: Write content you care about.


Write content you care about.

 Before I dive in, I don't want this series to be mistaken for tips and tricks on how to GROW your blog, because that isn't what it's about. This series is all about how to blog for yourself and be proud of what you post.

First thing I should reiterate, is that everyone has a different reason for blogging. So although our topics and content will vary, the things that we write reflect on who we are.

Something I've learned is that there are many facets to blogging, but I strive to make my blog meaningful, a place I can look back on fondly. And in order to do that, I need to write content that I care about. I need to write what is relevant to my life now, and also what is important to me. Of course, there is nothing wrong with trying to appeal to your readers, but sometimes in doing this, we tend to lose ourselves a little bit.

I can't tell you how many times I have read status updates on FB or Twitter from bloggers saying things like "I don't have anything interesting to talk about" OR "Who wants to read about my boring life?".  But what is the definition of interesting and who says what you write about needs to be interesting? I can garuntee you that whatever boring things you are going through in life, others are right there with you and can relate to you more than you know. Remember that your blog is like your home, it's your place to be YOU.

I have a confession to make. In the past several months, I have been going back through my blog and deleting posts from my archives. Why have I been doing that? Because a two years ago, even last year, I wrote posts that were meaningless. They had content that I just didn't put my heart into. "Filler" posts, if you will. And those are the kinds of posts I will just skip over in years to come. And so, one-by-one, I'm deleting those meaningless posts.

My goal for the past several months has been to only write things that I will always want to read/watch again. My blog is valuable to me so why would I want to put things here that I don't care about? Obviously there will be a review/giveaway here and there, but in an effort to stay true to myself, I've been pretty selective about which companies I choose to work with. (more on this later!) And not every post will be deep and thought provoking, some will be fun and lighthearted and that's totally fine!! But my first bit of advise to you is to put your heart into your blog, write what matters to you, and I promise you that you will be glad you did. Before you hit "publish", ask yourself if this is a post you will want to look at again in 5, 10, or 20 years. Whether you are a family blog, fashion blog, cooking or design blog -- it doesn't matter. Keep your posts meaningful by writing about things that are applicable to your life and your blog, and by always writing content you care about.

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14 comments:

Jessica Burrell said...

I really needed this post today! I've been struggling with my blog... It almost feels like I have a million different ideas but nothing is good enough. When it comes down to it, I over think EVERYTHING and really need to stop that. The reason why I started blogging was to put our memories into words and I need to remember just that, it's not about the page views or numbers. Thanks again for writing this and am really looking forward to this series!

Britney Snyder said...

Really Good advice Mandy!
I have my posts days where i am stuck or i want to write something but don't because my blog is piblic and who knows if the wrong person will read it! I am going to try my hardest to keep it as real and honest as possible and most importantly Meaningful to me. Thanks for this post!

Erin said...

Love this post! I found myself in a bit of a blogging rut a few months ago and realized much of it was because I was working to generate posts that I cared nothing about. There was little meaning which meant their was little GOOD content. Like you said I've been making sure to look at the posts I'm drafting and what they mean to me and how I'll reflect on them years from now before clicking publish. And I like your idea of weeding out the old posts. I may just have to do the same thing!

Meg O. said...

Love this so much!! I have told myself that I am only going to blog when I have something to say. There's no point in doing otherwise, even if it's a week between posts. That way I am focusing on quality not quantity.

Ruthy Taylor said...

yes! I have not been posting every day lately 1) because life is crazy, 2) if there is nothing meaningful to write about, what's the point of filler? great post Mandy!

Jodi said...

I think it is important to blog when you have something worth saying/something you want to remember. So many people blog Mon-Fri like its a job! That is fine if you want to do it that way but too much pressure for me! I blog most often when I have pics to share!

Sarah @ It's a Vol said...

I've been working on this too and it has left me in kind of a situation of flux.

Susi said...

This is wonderful advice. I've been struggling internally for a while now about what to write about and how to do it... and I still do. But this gave me something more to think about. Thank you!

MK said...

THANK YOU. As a blogger, I LOATHE "filler posts"...because your readers can tell they are just that! I understand that to build a following, you must post consistently, but - to me- blogging for me is what comes first, even if that means a smaller following and more meaningful - albeit, fewer - posts. Great to see someone with a larger following post something like this :)

Brandee said...

Yes! My problem though is I pretty much end up deleting every post eventually. I'm super critical of my writing. Before I had my babies I was a copy writer and was always praised for my work. Writing a blog is completely different of course. I know I'm not alone in thinking other bloggers do it better. It's not the point, I know. Just feel so much pressure trying to document things that I get overwhelmed and end up doing nothing. That's not good either.

This post inspired me - thank you! Hopefully I get some writing done today:)

undomestic mama said...

Such good advice. I've been thinking about deleting posts from my archives but it just seems too overwhelming. I should start doing it sooner than later though.

Lindsay Okruch said...

This is like, reason #58 why I think you're awesome.

Sarah [NurseLovesFarmer.com] said...

Great post, Mandy. I am deleting a lot of the same posts on my blog too. More so when I first started blogging and randomly said "happy birthday" to someone. A whole post? Really?! I am really finding my groove now, thanks for this series.

Rachel said...

I think that is an excellent way to approach your writing!! I know that many of my posts amuse me greatly--or make me cry. I love writing the kind of content that I love to read. That way, although perhaps not everyone enjoys it quite as much as I do, I know for a fact that 1 person enjoys it very much!