But what I didn't cover in that post, where the things to consider before and while purchasing ad space somewhere. If you're going to spend money to advertise your blog/website/shop... etc. It's really important to help your advertiser, help you. I visit the blogs that advertise on my blog almost daily, not only to catch up on their lives, but also, I'm looking through their content to find ways I can share it with my readers. So here are a few suggestions I have for those that are looking to advertise with other bloggers. *This more applies to bloggers that buy ad space, as opposed to shops.
1) Keep your blog attractive.
I wrote a post called "8 Ways to Rock Your Blog", just giving some general advise on ways to keep your blog fresh and inviting. So a lot of those apply here. But the main takeaway from this, is to make sure that your layout is clean and welcoming. That way, when people land on your blog, they will want to stay a for a bit a look around. There's no point to purchase an ad spot in hopes that people will click on your banner, just to have them turn away because it's cluttered and disorganized.
Obviously, not everyone understands HTML & CSS and all the back end stuff. But blogger & wordpress both have a lot of really simple and clean templates to use if you can't do blog design yourself. Or, if you can spare the money-- hire someone to help you. There are a lot of reasonably priced designers out there that can create something awesome for your blog space.
2) Create pin-able images.
This isn't a MUST, but it definitely helps the person that's promoting for you. Most bloggers do some of their advertising via Pinterest because it's a fabulous way to gain exposure and traffic. So if you have a recipe, a DIY tutorial, or maybe a "favorite" list of some kind -- produce an image that can be pinned. Best way to do that is to take or create a photo that best represents your blog post, and add some text to it so that pinners know what they're looking at as they are scrolling through their feed. The catchier it is to the eye... the better. Your advertiser will love you for this, because it gives them an easy way to help you get your content out there for others to see using Pinterest.
3) Post frequently.
This seems obvious, but it isn't at the same time. Let's say you purchase a 30 day ad spot somewhere, but you only post once or twice a month, it doesn't give the person you're sponsoring much to work with. If they don't have anything to promote, they can't really help you. Obviously, life gets busy and you definitely shouldn't feel the pressure to post every day. But be sure that if you are advertising somewhere, that you are posting frequently enough to make it worth it.
4) Create interesting content.
This isn't always easy, but it's important to write organic content. When I go to one of my sponsors blogs, I will read through their posts until I find something that I think is interesting and original and that will appeal to MY audience. Because remember, when you buy ad space somewhere, that blogger is promoting your content to THEIR audience. So yes, while it's important to stay true to yourself and write what is relevant to you -- keep in mind who your advertisers are and create content that they will WANT to share. Whether it be a heartfelt story or experience, a fabulous DIY, a fashion post, or maybe just a cool compilation of photos -- keep it interesting & fresh. Write things that people will want to read. It will draw readers in and keep them around.
5) Create social media outlets.
This is big. The outlets I use to advertise for my sponsors are Twitter, Facebook and Pinterest. If a blogger buys ad space from me, but doesn't have a twitter account... that's fine, except then when I tweet a post for them, I can't tag them. Which makes for less engagement. And engagement and networking is huge. So before you buy ad space, consider creating social media accounts in different outlets to better help your advertisers work for you. You'd be surprised how helpful it will be.
6) Don't get your hopes up too high.
This is a sticky one, but it's important to bring up. Just because you are paying someone to promote for you, doesn't mean you will see a dramatic increase in page views, followers, more sales...etc. One bloggers reach only goes so far. It's important to understand that growing your blog takes time, and sponsoring & buying ad space is just another stepping stone. But I promise you, that if you do the things I've listed here... your ad will have much stronger impact, because your advertiser was given great content to share. And people will in turn, take notice. Slow & steady wins the race. Or something like that. lol
7) Reach out.
Don't be afraid to reach out. Clicking the "buy" button shouldn't be the last interaction you have with the blogger you just paid to promote for you. If they don't contact you within a day or two, don't be afraid to e-mail them to get the ball rolling. And throughout your advertising period, if you have something specific you want help promoting, don't be afraid to ask. What's the worst that could happen? They say no? And... that might happen from time to time. If it's something that they don't feel will go over well with their audience, or something they simply don't have time to do, they might say no. But... it's worth a shot. But I think you'll find that most times, they will be more than willing to share your content in at least one of their channels.
Hope this helps!! I can speak from experience, that sponsorship does work. And it's not just about the numbers, it's about the community. If you buy an ad from a blog that genuinely cares about you, you will notice a huge sense of support, not just from them, but from their other sponsors as well. And my last piece of advise... do your research! Make sure that you find someone that is willing to work for you, and get to know you. It will make a world of difference :)